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Monday, 27 June 2011 15:39 |
A simple brochure, sounds simple till you get to the nuts and bolts. Let's look at the basic choices you have so you can decide what you need, and what you don't.
First of all is the size. What most people think of when you say brochure is an A4 folded into thirds which makes it a DL brochure. With printing on both sides of the paper it's sometimes called 2PP (printed pages). But if you say double sided the printer will still know what you mean.
So next is the paper weight. Heavier paper feels better. And it also stands up better in brochure holders. 170GSM (Grams of paper per Square Meter) is about right for most jobs.
So far it's a double sided A4 folded to DL on 170gsm. Looking good.
Then it's just a matter of the gloss of the paper. It's a personal choice really. People generally like the look and feel of gloss and the cost difference is minimal.
Double sided A4 colour brochures folded to DL on 170gsm gloss paper. Now let's print it.
Pricing is nearly always based on volume. So you are far better off buying larger quantities.
On our colour brochures above. If they cost $201 to print 100($2 each) Then it will cost only $267.60 to print 200($1.33) and 500 of them will only cost $367($0.73) Don't forget that printers usually deal with other businesses so their prices are generally, PLUS GST. A DL flyer is an A4 cut into thirds. They can be single or double sided. A lighter paper stock is often used to save cost. 130Gsm is about right.
So what print do you need?
- These are some things an A4 folded to DL Brochure is good for.
- Putting in Brochure racks for tourist.
- Information about your products for potential customers to take away with them.
- Handouts at trade fairs.
- This months/weeks specials.
- Mailouts.
DL flyers are great for
- Putting under windscreen wipers.
- Handouts,
- Specials.
- Drop into magazines or newspapers.
- Being cheap enough to put everywhere.
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